Content Marketing Training Courses

What is Content Marketing?

Content Marketing Training CoursesContent marketing involves creating content for websites, landing page, blogs and newsletters with the purpose of attracting people to your landing pages to learn about what you do and how you do it.

It is an opportunity for you to share your story while getting prospects into your sales funnel so they get to know and like you and finally want to participate in what it is you do — it’s online marketing.

What’s the Content Part of Content Marketing?

The content part is usually about keywords because today’s market is driven by keyword optimisation. Keyword optimisation is there to help websites get discovered by the dominant search engine, Google. Even if you have images, photographs, infographics and videos on your landing pages, and blog articles, you still need to describe them in the “meta” area of the page using keywords.

Content Marketing and the Sales Funnel

content marketing helps your sales funnelEven if you work for a large multinational company each product and every service is based around a niche — a focused area of speciality that customers are looking for every day.

Content Marketing enables you to cover every aspect of your solution, in great detail, and use it to your advantage in your day-to-day marketing. In fact, although we cover this concept in our Sales Training Course this is where marketing and sales overlap and more and more what was considered part of the sales process is in fact becoming more of a marketing role.

Content Marketing Keywords

A major aspect of content marketing that demonstrate the importance of niches is the use of key phrases in marketing. For example, if you are looking for a sign-in book for your office and explore this online, you’ll find that customers search for:

  • The brand they use (eg. Kalamazoo)
  • The name of the printing company they last got theirs’ from
  • visitor book, visitor books, visitor management etc as their keywords

Mechanics of Content Marketing

Once you have the key words, phrases, landing pages, calls to action and that side of your content marketing strategy, the next task (or for some, the first task) is to find a way of getting these words online. You can use them in your LinkedIn Profile or your Facebook Page and you can talk about it on linked in.

Most businesses use their website and news (or blog) to capture prospects and then use techniques like newsletters, whitepapers, infographics, free offers, time-based offers and more to entice prospects to make the choice of getting to know them a little better. This is the goal of content marketing — to tell a compelling enough story that potential customers are willing to come along and learn more about what you do and how you do it.

WordPress and Content Marketing

wordpress training coursesWebsites can be created using many different software tools and a very common website design and blogging program is WordPress because it enables companies to choose from thousands of professional themes (look professional and save money), as well as all of the tools that comes with WordPress, like the widgets, plugins, sliders and many other features.

Learn how to use WordPress on your own hosting to built the relevance and reputation of your own domain name in Google’s free relevance based search results. The only other way to get higher up in Google search results, or ideally on page 1, is to pay for Google Adwords Advertising.

Who’s Going to Do Content Marketing?

Content writers compete globally for their services so it’s important to remember that there is only one you and your writing capabilities and style are unique. Many people think they can hire a virtual assistant from Asia or Eastern Europe and they’ll be able to sort all their content marketing out quickly and cheaply but that’s not the case.

Best of all if you are Australian and understand the lingo, the topics and the way that other Aussies communicate then, whether we like it or not — or whether it is politically correct or not, you will be able to relate better to the companies that are looking for writers for their content marketing strategies.

This is definitely work that a virtual assistant can do but it is far better suited to a parent working from home in Australia! Small Businesses need writers today more than ever before and it’s thanks to Google.

A Professional Journalist and a Business Owner

Our content marketing courses combine the skills of a professional Australian journalist and a business owner to give students an insight into how to write great content that is relevant, but also how to read the analytical data and fine tune the resulting landing pages to ensure success with your digital marketing strategy.

We’ve developed a system that any writer can follow to help their clients improve the value of their website by creating great content and ensuring that visitors at the website take action. Learn more about how we measure the results of content marketing by setting website goals.

One Digital Marketing Course includes everything

Sell online training courses in a business you can run from home and earn massive margins for buying wholesaleContent Marketing is a cornerstone topic in our Digital & Social Media Marketing Training Course because it enables you to use your content as a constant source of publishable content and include social media like Facebook to engage in deeper conversations about many aspects of your business. Content, websites that build value with Google and Social profile and networks are now intertwined and all aspects work together if you want to get discovered by potential customers online.

Read about our Digital and Social Media Marketing Course

 

Facebook Advertising, Marketing & Pixel Training Courses
The targeting and visual power of Facebook Advertising enables you to advertise your services to a defined demographic and location audience. Ideal for real estate agents, cafe owners, professional and trade services. Get your image, logo, photograph etc in front of local residents
Starts: 07/19/2017 08:30 am
Ends: 07/19/2018
Duration: 8 hours:
246 Pacific Hwy
Crows Nest, NSW
2065
AU
WordPress Website Training Course
Create your content marketing for WordPress websites and blogs as well as Facebook, LinkedIn Twitter and other social media marketing
Starts: 07/19/2017 08:30 am
Ends: 07/19/2018
Duration: 8 hours:
246 Pacific Hwy
Crows Nest , NSW
2065
AU
Content for blogs, social posts and content marketing
Learn how to create and optimise content for blogs, social media, landing pages, Facebook, LinkedIn and Twitter and master social media marketing
Starts: 07/19/2017 08:30 am
Ends: 07/19/2018
Duration: 8 hours:
246 Pacific Hwy
Crows Nest , NSW
2065
AU
 
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