What are landing pages?
Landing pages are where someone lands after searching a search engine like Google using relevant keywords to find something they are looking for. Your landing pages are entry points to your website and if designed well will take visitors on a journey through your business – or your business story – and ultimately turn them into customers and advocates.
Landing pages (also called Landers or lead capture pages) are designed to convert an anonymous website visitor into a real person, someone you now have the details for and can continue to send your messages to.
There are several goals of the landing page, but the most realistic goal is to ensure that people engage with you further and this can happen by getting visitors to go to another MORE relevant page or by capturing their details in a form (like we offer at the end of this page!)
Goal of a landing page
The most common goal of a landing page is a lead capture form, but when you understand Google analytics you’ll see that the major goal at this first point of contact is actually to ensure that your website visitors don’t just bounce right on out of your website as quickly as they came to discover it.
Many website owners put links on their website to other parts of their site that contain more detailed information, just like we are doing with the other important words to understand about content marketing.
That’s why WordPress and Google Analytics are such important tools for small business owners who want to succeed in online marketing (particularly content marketing). These tools enable you to change your content regularly, add new content and constantly review the analytic data of people visiting these pages.
Training about landing pages and content marketing is included in the Digital & Social Media Marketing Training Course