VIDEO MARKETING IS a powerful marketing method. Videos can keep visitors at your website and Facebook page for longer and they can be more engaging than written text. We’ve been using video marketing since the early 2000’s when we first offered training videos for students at our bricks and mortar training centres.
Creating videos, serving videos and displaying videos
To some people, the mere thought of creating, uploading and displaying videos on a website is highly daunting; indeed it’s often the simple act of inserting a video into a website as a blog or a page that is confusing. To this end, we’ve created a series of videos that explain every step of the process — which, incidentally, is made much easier these days with mobile phones.
Our WordPress Course teaches you how to insert video into your website and we also explain some of the powerful reasons to use a professional video hosting service like Wistia.
At EzyLearn, we prefer Wistia because of their fantastic analytics; that said, most people are familiar with Youtube which is free.
Using YouTube for Video Marketing
YouTube is a video hosting platform and a social network for people who want to share videos and Like and Comment on them. It’s a great way to get your videos online quickly so anyone can discover them but you’re faced with some big operational decisions like:
- Does it matter if viewers watch a competitor’s video after watching mine?
- Will YouTube Analytics give me enough information to help me improve what I create?
- What if someone writes negative feedback?
In our course we include how to create a YouTube Channel, the benefits of having people like your videos (helps with traffic when you upload future videos) and the level of detail provided in YouTube viewer analytics. For commercial reasons, people (say, like real estate agents) use alternative video hosting services like Wistia because they don’t display links to competitors’ videos. Hosting services like Wistia also provide far superior analytics.