WordPress is an open source CMS (Content Management System) that enables small businesses (and larger ones) to have a professional website based on thousands of free or low cost templates (called themes) that can be edited by a staff member or low level website designer – our WordPress Training Courses give you the skills to create page and posts as well as higher management level tools like User rights, Plugins and Analytics..
WordPress is a framework that is based primarily on Pages and Posts and once the professional theme is applied and customised the
- pages can be edited easily using a visual editor
- blog posts can be created and published regularly
Relevant and Current Website Content for Search
The ability to create, edit and update content is very important because Google’s search algorithms are constantly searching for relevant and current content. By updating your pages regularly Google can see that your website is up-to-date and if your content is useful your website will rank well in Google organic (ie. Free) search rankings.
Professional Layout and Mobile
WordPress is used by millions of businesses across the world and because of it’s open source nature there are thousands of programmers and developers who build
- professional looking and responsive themes,
- plugins that add amazing functionality
- scripts and online services that work with your website
When Google announced that they were going to give responsive websites priority in their search rankings what they meant was that if your website looks good on a mobile phone (ie. people can READ it) it will appear higher and rank better. Anyone who had a website built on WordPress could migrate to a theme “club” that offered responsive websites and rank better quickly.
Social, Syndication and Automation
The ability to create blogs at a website and have it automatically syndicate to LinkedIn, Facebook and other social networks enabled businesses to do the work once and benefit socially or with most new web technologies that appeared – that’s called syndication and we do it with our very own blog. You’ll notice that once we publish a blog post it automatically appears in dozens of different places including our Facebook page.
To take this concept one step further you can put email capture forms, shopping carts and other tools on your website easily that can automate the entire sales and marketing process. This includes:
- Automated email marketing
- Lead Capture into CRM’s
- Re-marketing to make your Google or Facebook ads re-appear on multiple other sites
Analytics and Lead Capture
The great thing about using WordPress and having your own website is that you can ultimately send all of your social media and advertising traffic to one central place that you own, your website. The more traffic that reaches your website and STAYS there the more valuable your website becomes and if you do a good job with your content you’ll discover that your website may start appearing when prospective customers are searching for the services and products that you offer and it won’t cost you a cent per click.
When your website traffic increases you’ll be able to focus on your conversion rates, cost of acquisition and your own database and be less reliant on paying per click or per 1000 impressions.
WordPress Training Courses Outlines
WordPress Beginners Training Course 901 – Creating Blog Posts
WordPress Beginners Training Course 902 – Social Media and Syndication
- WordPress Course – Blogs, Posts and RSS Feeds
- WordPress Course – Social Media, Commenting and Engagement
WordPress Training Course 903 – Lead Capture and Analytics
WordPress Training Course 904 – Administration, Users, Design and Backup
- WordPress Course – Administration Privileges and Settings
- WordPress Course – Themes and Design Options
- WordPress Course – Website Hosting Control Panel – email
- WordPress Course – File Management and File Transfer Protocol (FTP)
- WordPress Course – Backing up your WordPress website
- WordPress Course – Features of Premium Themes
Google Marketing and Analytics Tools
One of the first things you should setup when starting out on your website, online and Internet marketing course is Analytics, PARTICULARLY when you start with a simple basic page. The main purpose of analytics is to see what is going on at your website and one of the best providers of analytic tools for website is Google.
We’ll show you how to get started, set it up on your website and what to look for in the results.
Authors, Editors, Pages and Administrators
There are several levels (called Roles) of WordPress user and the primary content creation role mentioned above is performed by a contributor or author. When your organisation requires more structured levels of control such as an “Editor” to manage what goes public and what stays as draft or pending we then take you through the privileges of the Editors “role” and explore the tools available for editors to manage their content writing authors. This includes fixing up the tags and categories, modifying the content, inserting images or hyperlinks and scheduling when the blog articles are to be published.
The editors role can also be to manage the written content and images on website “pages” as well as posts and we show you how to manage your pages and page menus.
Website Pages and Menus
WordPress can be used as a blog or as a website builder and is often termed as a Content Management System (or CMS) because it enables you to create as many pages as you need in whatever structure you need.
We show you how to create pages, categorize them and change the order and structure using the traditional and new menu management system. This automatically creates multi-tier menu structures without the need for complex CSS or HTML coding. You can manage it all using point-and-click.
Once you master the content on your website and how it is arranged you will feel more confident to explore your structural abilities – the privileges available to WordPress administrators. This part of the course give you structure and creative control to make your site look a cut above the rest.
The administrators section of EzyLearn’s WordPress course includes:
- Understanding Administrator privileges
- General Reading Settings including Page titles
- Writing and Reading Settings – including Home page formatting
- Writing and Reading Settings – Setting Home and Blog Pages
- Reading Settings – Number of Posts and RSS Feed intro
- Permalinks, page names and Search Engine Optimisation
- Managing Users, modifying roles and creating new users
- Deleting Users and allocating links and posts
- Introduction to Plugins – download WPtouch for iPads and iPhones
- Working with Premium Plugins like Gravity Forms
There are now a whole bunch of free courses that are included for all EzyLearn students. No matter which of our courses you enrol into you’ll be able to use your login details to access all of these online courses for free!
The EzyLearn WordPress course provides the knowledge required for writers and content creators to write articles (blogs) and optimise their blogs for better “organic” search engine results (they call this on page search engine optimisation or SEO).
Optimisation tools include tags and categories as well as the use of relevant keywords within your article.
This beginners stage is what is required for most employees or contracted content writers to provide your company with the content it needs to show that your business is
- Keeps up with current technology and
- Is alive with activity and news
This course is designed to give you all of the mechanics of a very popular system that is used globally to produce professional looking website that are easy to use. WordPress encourages business owners to update content regularly and that is great for content marketing, a viable alternative to paid Google Adwords advertising.
Although it is good to combine many forms of advertising and marketing to bring new prospective customers to a website, content marketing helps you built a wonderful library of information that you can use to help your customers use your business and the products that it sells – it can be used to make YOU appear like an expert.
Learn more about content marketing courses..
Digital Marketing & Social Media Course
Our WordPress courses are now all combined and included with all other digital marketing and social media courses for a very low, all inclusive price. Enrol now, start when you are ready, learn at your own pace from your own home or office and get all the digital marketing skills you need in one course.
Read about the Digital Marketing & Social Media Courses..
Our other online training courses
Enrol into this course and you’ll automatically get free access to the first course for several of our other online courses.Click the image to see the other courses we offer.