Google Adwords When Customers Are Looking For You
Google is currently the dominant search engine so when people are looking for something they use Google to find it. To be in Google search results is a major goal for the online marketing department of every business today and while many companies use Content Marketing to help them get there, it is a strategy which takes some time to achieve. Companies that can’t get to page 1 of Google search results using a content marketing strategy can get to page 1 by paying for Google Adwords Ads.
The Best Customers Are Searching For You
Some online marketers believe you are better off waiting for your content marketing strategy to work but others suggest you promote your business using Google Adwords from the get-go. Whichever you believe the truth is that you can get in front of your potential customers immediately and that might be important to:
- Test the market want for something new you are selling
- Test the structure and flow of your website marketing funnel
- Learn how to fine tune your website traffic for the market
- Just start making sales and earning money
How Can You Target Your Advertising
Google is great at discovery and your job as an advertiser is to find out the keywords that people use to find the products and services offered by your business, display ads that make visitors want to click, and then design great landing pages that answer their questions and enable them to get you know your business better and offer them what they started out searching for.
You can make sure your ads show up only in certain areas (states, countries, sometimes even just selected cities), on selected times of the day/week and (depending on how much you are willing to pay) where the ad appears in Google’s search results.
You can explore more details targeting about potential customers using a variety of different tools made available by Google, but it doesn’t quite have the demographic targeting available like those offered by Facebook Advertising.
What To Write In Your Google Adwords Ads
The art of writing great Ad copy has been around since the halcyon days of advertising executives in Mad Men. There is an art and technique in getting people interested in your ad and give them a compelling reason to click and begin on the journey of getting to know you and your business.