What is Blogging?
The word blog comes from the term WebLog which is really just another way of saying a note or story that is written in an online format and available to anyone with Internet access. It can contain any information you want and it is a form of publishing that is available to every person to participate in at social media sites like Facebook, Twitter, Linkedin, Google + and many more.
Blogging for business is more about what you write and the intent of that written content. Your business blogs contain not only words, but images and other diagrams, plus links (hyperlinks) to where your readers can get more detailed information. Business blogging has more clearly defined goals and we’ll show you how we use blogging for our online training courses.
Is blogging important for small business marketing?
Blogging for business is VERY important because it shows potential customers that your business is alive and vibrant and constantly helping people solve problems and get things done using your services. It’s become very important for online marketing too because it shows search engines like Google that your business is helping the “relevant” people. Finally it is a very important tool used by experts to cement their authority as an expert in their field.
Search Engine Optimisation is an important part of professional blogging because the goal is to get your blogs discovered by potential customers and this happens via search engines.
What’s included in the Blogging Course?
You’ll learn about website layout and structure and landing pages, how blog editing screens look and components of a blog, how to optimise your writing to appeal to search engines while also remaining relevant to the reader, how to use images to improve relevancy, what it’s like to work with an editor and much more..
Learn more about the blogging for business training course..