Learn how to:
- define what you sell so you can explain it quickly
- get the skills to plan your marketing strategy
- tick off your startup compliance tasks, then
- build a reputation that helps bring in new clients continuously and effortlessly — that’s our goal.
Defining Your Products and Services
Prospects who come to your website have at their disposal the means to do a whole lot of research before they even make contact. Therefore it’s really important to do your homework on your competitors so you’re well aware of what else potential customers will have seen. When doing your own competitive analysis, combine what you discover about your competitors with how you want to live your life and run your business.
Be capable of clearly defining what you do and how you do it, so if you’re ever asked about a comparison you have a speedy answer that you’re comfortable with.
You don’t have to be the cheapest and you don’t have to accept ANY client or any type of work.
The task of defining your products and services is as much about choosing WHO you want to work with, as much as it is about WHAT work you want to be doing.
The EzyStartUp course includes the following important topics:
- Explore margins on products
- How to measure your gross and net profit margins,
- Define strategies to help increase your income and profit margin
- Package your services to get the right amount of clients of the right size
- Reduce costs and systemise your business
We provide pre-built Excel spreadsheets to help you look at scenarios for initial marketing costs and operational changes from month to month so you get used to regular and swift “test and measure” Smart Reporting. You can completely edit these files and change them as much as you want — they are not locked!
Business Planning Made EZY
Without a business plan, you probably have a hunch that there are customers out there for your products and services. However, a simple but well researched, clearly presented plan will give you proof and confidence — not only that your business is viable, but a blueprint for how you can achieve your objectives.
A business plan spreadsheet template will help you plan to up-scale your business, such as hiring new team members or buying equipment, and importantly, it will also give you the confidence to speak with lenders or investors if you need to. A business plan will also enable you to justify —not only to your clients, but to yourself — charging higher fees for your product and/or services.
Have Prospects Find You
In most service based businesses you’ll make sales and acquire customers because they know you, like you and trust you — it’s as simple as that. So you need some fundamental tools to help you:
- Get discovered online or via face-to-face networking
- Demonstrate your capabilities, and
- Develop trust with the prospect.
How to do this? One good way is to share information that demonstrates how people use your services. You might provide a case study that people can relate to; this also shows you’re genuinely trying to help them solve their problem.
Ask questions: One of the best selling techniques is to ask authentic questions about a prospect’s needs and then explain how your services will help. The EzyStartup Course helps you come up with quality content informing people about your business, whilst at the same time, providing them with a reason to choose you and your business. PLUS, smart reporting will help you understand if it works so you can modify it in the next month, quarter or year.
If you like what you see here but aren’t sure you’re ready to embark on a detailed course, or you just want to learn more about our business courses, register for our free Digital Business Foundations Course. Steve Slisar, our CEO, has compiled many of the major lessons he has learnt during his conversion of EzyLearn into an ONLINE ONLY training business and he shares his knowledge in this course.Click here for the free course
Smart Reporting — Set Yourself Up for Quick Growth
Included in the EzyStartUp course are videos, interviews, workbooks and templates equipping you with the tools you need to understand how to grow your business. You’ll also learn how to perform regular reports on your business so you can see what’s working and what’s not in order to make the right strategic decisions.
What often happens in small business, is the business owner is too busy being the technician to actually properly manage the small business. If this sounds like you and you’re getting caught up doing the work for your new customers, and losing sight of your bigger business goals, you can choose from our team of mentors who’ll help you keep your goals on track.
Subjects in the EzyStartUp Course:
- 01 Originate and Develop Concepts
- 02 Business Planning and Marketing Introduction
- 03 Establish Legal and Risk Management
- 04 Intellectual Property and General Law
- 05 Researching the Market and Product Packaging
Who is this Course For?
The EzyStartUp Course is ideal for anyone wanting to start a consulting business where they perform work using their knowledge, skills and experience. This would include:
- virtual assistants and remote contractors
- website designers
- graphic designer
- content marketing writers
- marketing services providers
- plumber, electrician, carpenter and other tradespeople
- IT consultants
It’s also suitable for people who want to start a business that requires higher upfront and ongoing costs in plant and equipment and human resources. This would include businesses like:
- Cafes and restaurants
- Retail warehouses – party hire, gifts
- Online businesses
- Product and service combination suppliers
- Retail shops and more
A Huge Range of Software Options
As part of our professional services business StartUp course, you’ll not only get the personal skills in the five small business startup subjects, you have the opportunity to enrol into the software courses that businesses use to start, promote, grow and manage their business. including:
- MYOB Accounting Software
- Xero Cloud Accounting Software
- Microsoft Excel Spreadsheet
- Microsoft Word Processing Software
- Microsoft PowerPoint Presentation software
- WordPress Website Design and Blogging Software
With the startup course and software courses you’ll have the tools to design your professional services business, set goals and create the documents, presentations and forecasts you need. And of course, you can create your own professional looking website!
It’s a business in a box in every way.
But there’s more… You’ll also receive template spreadsheets to help you forecast your revenue and budget for expenses, and when you sign up to a coaching/mentoring package you’ll also receive agreements templates that you can use to engage new clients and other templates to help you get up to speed very quickly.
People desire control over their lives. They want to own income producing assets be financially independent. With our high levels of home ownership and high levels of superannuation (proportional to other countries) it’s no surprise that more and more Aussies are looking to start their own businesses.
One of the biggest reasons to start a business for many people is the desire to choose their own working hours and/or be better rewarded for the work they do. Some people come up with a great idea and back it up by starting a business and giving it a go.
Is Now a Good Time?
The circumstances we face in our lives will always change. Governments will change. Interest rates will change. Currency exchange rates will change. Despite all these ‘external’ factors, businesses keep on providing services because other people need them. The only thing that really changes is how you adapt to the ‘external’ forces.
If you really study these external forces you’ll very soon realise that no once can actually control them; they are forces that everyone has to “manage” and your success will ultimately depend on how well you manage your circumstances.
Which Business Should You Start?
If you are thinking about a business but not sure it is the right kind of business don’t stress, the factor that will make you succeed in business is your ability to measure success, understand reporting and make decisions that allow you to change your strategy if you need to.
Some people start a business because it’s a trade that they are very confident with while others try to understand the “market” and fulfil the need in the market. We are living in the Internet age so most businesses that take advantage of the Internet or changes in the Internet and provide a product or service that is needed are likely to have a good chance of being successful.
Will You Stay With It?
Once you have made your decision and started heading towards your goal of starting a business you’ll need to see it through to a certain point. This is where a business plan comes into the picture. The business plan is a blueprint that you create based on your knowledge, research and what you think you can do.
If you are in the right business and there is a need, you’ll start getting some results and you can measure those results against your projections (actual versus forecasts). If you find you need to change direction it could be a good thing, it also means you’ll need to modify your business plan and projections accordingly. A business mentor can also help along this journey.
The EzyStartUp Course includes a business plan spreadsheet where you can enter your forecast information very quickly and use it to measure your performance month by month.
When you choose the Business Mentoring Option, you’ll receive regular feedback on your business plan as it progresses as part of an ongoing working relationship with a business mentor. This person will also provide you with ongoing help in setting goals, design of your office, managing finance, marketing your business and more.
The training is presented in an order that is relevant and understandable to most budding business owners and not in an academic format based on “competencies” (see the table below to understand what we mean). In the real world, training competencies (that are created by the Australian Government Training Bodies) cross many lines and so each is woven into the fabric of each subject within the Australian Small Business Centres’ Management course. By addressing the questions and placing relevant information in your business plan, you complete each competency and complete your Small Business Management and StartUp Course — in addition to completing a thorough business plan for your new venture.
There are now a bunch of free courses that are included for all EzyLearn students. No matter which of our courses you enrol in, you’ll be able to use your login details to access all of these online courses for free!
We ourselves are a small business and we provide online training services. When you do the EzyStartUp Course, you’ll learn the answers to many of the serious business problems we found ourselves up against — in a fraction of the time, and without the stress! You’ll also have essential support along the way if you want it.
Upon completion of this course, you’ll understand financials and management, marketing and business legal structures. Just as importantly, we’ll give you the inside information, learnt through the hard yards of more than 20 years’ experience, on which software packages and online cloud-based services we use to:
- Promote our business
- Create websites
- Provide a range of timely support options to our customers
- Write great sales letters
- Ensure we provide the best customer service
- Achieve your goals, and much more!
Choose the EzyStartUp Course and we promise to work with you in building your successful professional services business.
If you want someone to be more active in helping you achieve your goals, check out our Achievement Coaching Option.
Our Other Online Courses
Enrol in this course and you’ll automatically get free access to the initial course for several of our other online courses. Click the image to see the other courses we offer.